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The Art of Being an 'A' Client: A Farrier's Perspective Written by: Joshua J. Speer M. Agr, AF

In the world of farriery, a symbiotic relationship between clients and farriers is not just desirable; it's crucial. As we embark on this journey together, it's time to reflect on what kind of customer you are and how we can collectively enhance the client-farrier relationship. After all, every farrier dreams of having an 'A' customer, and you have the power to be one. Let's delve into the farrier's perspective and the grading scale for clients, considering the unique ethos of Rocking Speer Ranch, LLP:


"A" Client: The Paragon of Partnership, an 'A' client is a beacon of collaboration. They not

only care about the horse but also prioritize the farrier's comfort and safety. They create an ideal working environment, pay promptly, and understand the value of regular scheduling. This grade reflects not just a financial commitment but a shared dedication to the well-being of the horse.


"B" Client: Balancing Act a 'B' client is supportive but faces challenges in providing an optimal shoeing environment. Despite this, they pay promptly and schedule regularly, albeit with some reservations about price increases. This group has the potential to evolve into 'A' clients through ongoing communication and a shared commitment to improvement.


"C" Client: The Challenge a 'C' client may pose challenges due to suboptimal shoeing conditions or scheduling irregularities. However, they are still part of the farrier's clientele, requiring tactful communication and a patient approach. Educating 'C' clients about the benefits of a consistent schedule can contribute to a more harmonious relationship.


"D" Client: Bridging the Gap A 'D' client, while caring for the horse, may not prioritize the farrier's comfort and safety. Intolerable shoeing conditions and a lack of commitment to a regular schedule pose challenges. This grade signals a need for open dialogue to align expectations and ensure the safety of both horse and farrier.


What Kind of Customer Are You? Now, the critical question arises: What kind of customer

are you, and how can you contribute to making the client-farrier relationship more effective? Reflect on your interactions, the shoeing environment you provide, and your commitment to scheduling and payment. Becoming an 'A' client is not just a status; it's a shared journey toward the well-being of the horse.


The Do Nots: A Gentle Reminder As we navigate this relationship, let's also remember the 'Do Nots.' Avoiding personal entanglements, maintaining professionalism, and refraining from criticism or promises that can't be kept are the pillars of a healthy client-farrier dynamic.


In conclusion, the art of being an 'A' client is a collaborative effort. It's about creating an environment where the horse's well-being is paramount, and the farrier can work efficiently and safely. So, as you look at your role in this relationship, ask yourself: What can I do to be the client that every farrier dreams of having?

Working hand-in-hand with customers to get it right!
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Let's build a community of 'A' clients and elevate the standards of equine care together. Your commitment matters, not just to us but to the horses we serve.



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